But hose with lung cancer are stigmatized because people think they brought the disease upon themselves. Why would you say that?ĪDVERTISING: Well, they deserve to die if they have lung cancer.ĪDVERTISING: You’re right, it is stupid. ![]() Advertising doesn’t have time for deep involved dialogue. The campaign makes the public work too hard. People look at and listen to ads for seconds (often against their will). …they cast for Stepford-Wife-Meets-Cheer-Leader (on drugs).ģ) Get to the point. The (hipster) advertising agency creatives clearly never googled “Crazy Cat Lady.” Because instead of casting for this… The point of using a cliché or archetype in advertising is to telegraph something quickly. “Waitresses Deserve To Die,” while equally offensives better conveys the idea of random and baseless discrimination.Ģ) Get your stereotypes right. Not to mention it muddies the communication. Let’s not give assholes encouragement they don’t need. And being both a cat woman and an advertising executive, I feel the need to explain my point-of-view.ġ) Chose your stereotypes wisely. Cats are actually tortured and killed for sport every day. The ultimate case of good (?) idea with bad execution. In addition to being offensive, it’s bad advertising. Instead, I found a tasteless campaign for the Lung Cancer Allianceby advertising agency Laughlin Constable that attempts (poorly) to convey the message that”Lung cancer doesn’t discriminate, and neither should you.” ![]() Having recently seen the tasteless Jezebel post “Fuck You, Cats,”* I expected the article in my Google Alerts titled “Cat Lovers Deserve to Die,” to be a similarly poorly written rant of a post.
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